First published July 2012
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| Yum! Pennyhill Park's award-winning cream tea |
It’s certainly the season to be eulogising all things British – given that a certain lady is about to mark 60 years in the top job. There can scarcely be a phrase more resonant of this country than ‘Her Majesty The Queen’. Hot on its heels, however, would surely be ‘afternoon tea’.
Fitting, therefore, that this is precisely what I’m about to have with Irene Gorman, head of The Tea Guild, the headquarters of which sit a mere spoon’s throw away in Woking. Its prestigious annual awards, served to the country’s ultimate tea destinations, are as coveted as a winning ticket for the EuroMillions – in a double rollover week.
So, it was something of a no-brainer to meet at Pennyhill Park Hotel and Spa in Bagshot, recipient of the Tea Guild’s Top City & Country Hotel Tea Award 2012 – Betty’s Tea Room in Northallerton, Yorkshire, and The Athenaeum Hotel in London were winners in the two other categories – where Irene receives the warmest of welcomes from staff and management alike. I feel as if I am in the company of royalty – which, given the Tea Guild’s national standing, is not so very far from the truth.
She returns the warmth effortlessly and without reservation. The public face of a prestigious organisation with global influence – just think of the revenue generated by the tourist trade – Irene is quick to point out that the lion’s share of the credit belongs to her secret army of inspectors. These, she says, are the “real experts”, many of them retired MDs or head buyers of tea companies, travelling the country under the tea towel of anonymity, reporting back to TGHQ.
Getting down to business, we choose our tea – though not before Irene has interrupted me mid-refusal and accepted the waitress’s offer of a glass of champagne. Here, I sense, is a woman who knows how to appreciate the good things in life.
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| Irene Gorman - head of the UK Tea Guild |
“I like a more delicate tea,” she says in a Glaswegian accent that blends calm authority with empathetic charm. “What do you think you’ll have?”
The Assam Hajua Estate, I reply, indicating my preference for a stronger, full-bodied taste.
“Yes, everyone’s taste buds are different. It’s just like wine – you know what you like,” she says, adding that establishments score more highly the clearer and fuller the descriptions on the menu.
Unsurprisingly, she drinks white, I red.
Growing appreciation for the camellia sinensis has blossomed hand-in-hand with the rise in popularity of afternoon tea. Establishments are thoroughly vetted and inspected by the Guild before membership is granted, ensuring that proper attention is paid, not just to the serving of the tea itself – ours is brought over at the exact time it is ready to pour – but to the whole package. For businesses, membership is a badge of quality; for the consumer, a reliable guide.
Happily, says Irene, the afternoon tea experience has been transformed out of all recognition in recent years. Gone are the days when tea was the preserve of either charming, bumbling old ladies or the sophisticated, elusive upper class.
“Tea was done so badly in the past,” she says. “It was just like that comedy Acorn Antiques, remember that? With the old waitress and rock hard cakes?”
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| The Tea Guild's beautiful logo |
I concur. Irene and I, it transpires, both make a point of taking afternoon tea with our families once a year – she at Christmas, me for my birthday. My last trip was to Fanny’s Farm Shop in Merstham, where we took tea in the treehouse.
The democratisation of afternoon tea is a success of which Irene is proud to be a part.
“I hate the word ‘posh’. It’s such a fallacy that afternoon tea is just for the upper classes. I remember meeting a woman all dolled up in the toilet at Claridges. ‘I’m so nervous!’ she said. ‘I’ve never had tea here before. Am I dressed properly?’
“‘Relax!’ I said. ‘People are giggling out there. Just go and have a good time.’”
And if anyone knows the form, it’s Irene. Effortlessly self-assured – she was once described as “that fragrant Mrs Gorman” – she is quite at ease moving in privileged circles. Yet to her credit, there’s no pulling of rank at this table – just conversation that flows as freely as the Assam.
Born in Glasgow, a city famous for its tea rooms – though her penchant in the 60s and 70s was for coffee, the new brew on the block – Irene took wing with her husband, Bill, who worked for British American Tobacco, travelling around the world and living a charmed expat lifestyle. When Bill moved to the UK Tea Council, and the vacancy for the head of the Tea Guild arose, their daughters persuaded Irene to go for it. That was nine years ago.
Fortuitously, we meet just two days after the publication of a Which? report headlined ‘The cost of afternoon tea – high tea or highway robbery?’ The journalist decried the £85 price tag of tea at The Lanesborough Hotel in London.
Irene, however, is having none of it.
“Yesterday, I said I wouldn’t do Jeremy Vine. I didn’t want to get into a no-win situation, defending what I don’t think needs defending. I mean, you get Krug champagne, for goodness sake! It’s not just £85 for a scone or two. It’s the top level. You know what the price is going to be – if you’re not happy to pay, don’t go.
“It’s also very patronising to suggest that people shouldn’t be doing this. How dare somebody suggest that spending your money in that way is wrong.
“If you come to a hotel, for example, you’ve got the full afternoon. Nobody is going to say: ‘Yes, thank you, but now we need your table.’ You can drink as much tea as you like, or order more food. British people are too shy about asking for more, though many hotels will happily oblige.”
Which is certainly true today. We’ve chewed the fat for four, glorious, unhurried hours (and we’re not the only ones). It’s been such fun that I cancel my optician’s appointment to enjoy for longer, not only the company of this delightful lady, but Surrey’s best afternoon tea.
Fragrant, indeed.
n tea.co.uk/teaguild
n pennyhillpark.co.uk






